University Profile

Beijing Normal University, Zhuhai(BNUZ) is a full-time undergraduate level higher education institution jointly founded by Beijing Normal University and Zhuhai Municipal People’s Government and approved by the Ministry of Education.

BNUZ, Beijing Normal University Graduate School, Zhuhai, Zhuhai Research Institute, and National College Park of Science and Technology, Zhuhai form a “Four-One” concentration, collectively constitute Beijing Normal University comprehensive educational reform experimental zone. It is a main component of realizing its strategic goal of building a world-class university and the trial field of Beijing Normal University national education system reform project- Exploring the System Mechanism of Developing High Quality Education Resources.

BNUZ has been on partnership with over 90 higher education institutions from the United States, Germany, Canada, the UK, France, Portugal, Australia, Japan, Korea, Singapore, Malaysia, Hong Kong, and Macau, signing agreements of mutual academic credits recognition, student exchange, teacher/staff visits, teaching staff sharing, co- research, and teaching material introduction. Apart from the Ministry of Education approved Finance major (BNUZ-SMU), the Visual Communication Design major (BNUZ-BA), and inter-university mutually recognized 2+3 and 3+1+1 programs, other credit based programs of overseas study of one full year, one academic semester, or four to six weeks of summer study have gained immense popularity among students as well.

Brand Academy - Hochschule für Design und Kommunikation is the only institution that concentrates on teaching and researching “brand” in Europe. The university is built under the guidance of Der Deutsche Markenverband, a world-renowned international research institute of brands established in 1903. The campus inherited from German Navigation College with its main building of the classic style of Bauhaus architecture and side building and Heine’s former residence being the historical protective construction.

Brand Academy - Hochschule für Design und Kommunikation mainly offers bachelor’s and master’s degree courses in Brand Design, Brand Management, International Brand Communication and International Brand Management.

The training mode and curriculum framework of Brand Academy - Hochschule für Design und Kommunikation is highly internationalized. Within the framework of a unified European Union, BA has carried out programs of mutual credit recognition, exchange of visiting scholars and students, providing students with a cross-cultural academic platform.

Program Profile

The Bachelor’s degree program of Visual Communication Design is jointly operated by Beijing Normal University, Zhuhai and Hochschule für Design und Kommunikation(Sino-German Cooperation Program), which is officially authorized by China and German higher education management organization. The approval certificate number granted by Ministry of Education of People’s Republic of China is MOE44DE2A20141639N.

The program accommodates the characteristics of contemporary visual communication design and the national needs of brand design talents, aiming at cultivating creative design talents with great humanity and international vision that can carry out cross-culture collaboration, mastering various skills while specializing in creative design.

BNUZ and BA each take up 50% of the curriculum and among which all the major-related courses are instructed in an English language or Chinese-English bilingual setting.

The program bases itself at Beijing Normal University, Zhuhai. Student receives graduation certificate and Bachelor’s Degree of Arts from BNUZ and Bachelor’s Degree of Arts in Brand Design from BA.

Programs of Study

Visual Communication Design major (Sino-German Cooperation Program), featuring distinct international perspectives, integrates with European design education system. Through studying and practicing, students will become specialized brand design or related-field talents experts in field knowledge with great adaptability while obtaining advanced foreign language ability that allows them to merge well into a more internationalized environment and broader development.

Students will be qualified for a wide range of employment, including domestic and foreign brand design company such as advertising, graphic design company, internet company, interactive media, press, newspapers, television station, or enterprise, in which they can undertake independently brand design, advertising creative design, graphic design, interactive media design tasks, etc.


Tuition fee: 55500 RMB per year

Accommodation fee: 1700 RMB-2400 RMB each person per year; it varies according to different kinds of dorms.

The cost for visa, intermediary services and travel need to be covered by students. The costs must be paid with RMB.

Application Requirements

a). International students between 18-30 years old with good health and a valid passport;

b). International students with the completion of a high school diploma. 

Application Submissions

1. Beijing Normal University, Zhuhai Application Form for International Students; 

2. Letter of Guardian and Financial Guarantee; 

3. Notarized copy of Academic transcripts during high school study, high school diploma. (Certificate and transcripts in languages other than Chinese or English must have notarized translation into Chinese or English attached) 

4. Two official sealed letters of recommendation from high school; 

5. Photocopy of Chinese (HSK) and English Proficiency Certificate; 

6. Photocopy of valid passport; 

7. Two passport photos; 

8. Other supporting documents including awards, internships certificates, recommendation letters, which will be highly considered; 

9. 450 RMB for registration; 

10. Application materials above will not return to applicants whether they are accepted or not. 

* Enrollments of projects by schools, students should give the application documents to thespecific school instead.

How to Apply

1.Related faculty completes the approval form for international students, examining all application materials with teaching department; Office of International Affairs keeps record while faculty arranges interview or examination.

2.Approval by BNUZ

3.Office of International Affairs sends letter of admission and JW202 Form to qualified students.

4.Students apply for X Visa with materials above

5.One week before coming to BNUZ, all the fees (accommodation, insurance, etc.) and tuition should be transferred to the appointed account of BNUZ; when arriving, accommodation will be provided.

6.Check in within the first 24 hours after arriving in China (at reception desk of a hotel or in police station.)

7.Register in the Office of International Affairs with letter of admission and JW202 Form on the scheduled date, and hand in valid medical certificate.

8.Within 30 days after arriving, apply for residing permits in Division of Exit and Entry Administration of Zhuhai.

Contact Info

Address: Office of International Affairs, Room A308 of International Exchange Centre, Beijing Normal University, Zhuhai, 18th Jinfeng Road, Tangjiawan, Zhuhai City, Guangdong Province, China.

Postcode: 519087

Tel: + (86) (0)756 6126501 Fax: + (86) (0)756 6126522



1.Application Form

2.Letter of Guardian and Financial Guarantee